http://www.youtube.com/watch?v=zuzaxlddWbk&noredirect=1
The biggest difference between violence in video games and tv / movies is that the violence in a game is controlled by the player. In the player’s mind, he or she is committing the act of violence. In a show or movie, the viewer is not a participant in the violence, they are a spectator. Who is the target audience for this ad? What message does the producer of this commercial want the viewer to get from this commercial? Do you think it is okay for companies to use celebrities or idols to help the influence of such games? Does the real-life situations and action in the commercial make buyers of the game feel more violent themselves?
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3 comments:
Wow this is ironic. I actually just forced myself off of my xbox to do some homework and now it seems like I should still be playing! The target audience is definitely for the 'vets'. Any experienced cod player knows what noobs are and how they seem to shit on everything. Casting Jonah Hill was perfect for the noob role because he's a comedian so seeing him in the video, you automatically think, "haha he's gonna do something stupid and it'll be hilarious!" aka the RPG in the small building. The producer of this commercial most likely wanted to get the vets excited for the game and also to encourage people who haven't played to pick the game up, because even they can become veteran level. The violence in the games, in my opinion, doesn't make me feel more violent. However, off topic a little, there is a mission from Modern Warfare 2 titled "No Russian" where you are undercover as one of the bad guys and you yourself have to shoot up the airport. That mission made me feel a little uneasy. As for Modern Warfare 3, WHO DOESN'T WANNA SHOOT PEOPLE UP IN ZERO GRAVITY ON AN AIRPLANE!!!
Great breakdown Caitlin. The target audience is defiantly vets of the game. There was a part where Jonah tells the vet ill handle this. He gets up and uses everything he has on him from his assault weapon to a handgun, grenade and knife. Its relevant to how you can actually play the game. It does also use a different kind of fandom casting an actor that people know. This is a good idea to draw people into the game "noobs" nobody wants them on your team is the thing. ugggh! I dont think that the game instills violence in us or makes us think a need for us to throwing grenades at people or shoot a RPG in a office building is cool or acceptable. Its just about the competition of the game which is very intense. I have yet to pick the game up but im ready to pwn noobs! lol oh btw xbox GT kr8zyshoe
I want to talk about the last question. Do video games make the players more violent? They can and they can't. Video games could desensitize players against violence in the real world. However, video games could also fulfill a person's violent tendencies, and therefore would be less violent in the real world. And, violent video games could have no effect at all on the player. Most people would agree that video games are used for entertainment purposes only and do not influence the player subconsiously.
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